Marketing & Sales.
We create performance in sales.

Marketing & Sales.

The development and strengthening of a company's own brand is an important element in its differentiation from its competitors and for the sustained success of the company. Retailing and sales in particular offer great potential for this. Due to time pressure, capacity shortage and lack of know-how, however, retailers often fail to develop or implement appropriate optimisation measures.

Thus, for example roll-outs of new IT or PoS systems, are often theoretical concepts which are forwarded by decision-makers or central functions and are not or only partially implemented in the retail sector. This approach has a negative impact on your brand and your sales potential.

We can help you to optimize your point of sale and to increase your turnover and customer satisfaction with efficient marketing and sales concepts - strategically, operationally and directly on site.

What we do.

We develop strategies, develop your ideas from concept to reality and are happy to provide you with operational support in trade development. Our attention is always focused on your customers. Customer loyalty programs and the sustainable increase of customer satisfaction are crucial for your success. Our team of technical experts and project managers will be glad to offer you temporary support on site, because from our point of view personal cooperation ensures long-term success in an increasingly digitalised world.
We always maintain an eye on your sales targets, help you with target group analysis and work alongside you as a strong implemetation partner.

We are your expert for market and retail development.

Who we work for.

Our services are aimed at companies across all industries with a need for support in optimizing their retail and in developing future-oriented strategies - both mid-sized companies and large corporations (with a focus on the automotive industry). Whether you need temporary support or regularly introduce new products - we tailor our services to your individual needs.

We support you in optimising your retail.

How we work.

Our team consists of experts from the following disciplines: Marketing & Sales, Marketing Communication and Product Strategy. Due to our many years of experience in implementing complex projects and managing international project teams as well as our interdisciplinary approach, we are able to develop creative solutions and individual strategies. We offer you specific sales consulting and full-service packages with operative implementation and on-site support.

Our work is interdisciplinary, solution-oriented and customized.


Services and support
  • Portfolio analysis
  • Pricing
  • Process optimisation
  • Customer satisfaction analysis
  • Market analysis
  • Conception of sales strategy
  • Potential analysis
Added value
  • Exploiting untapped potential
  • Efficient process structures
  • Effective capacity utilisation
Services and support
  • Interface management
  • Market & Retail Development
  • Product marketing
  • B2B & B2C Communication
  • Monitoring & Reporting
  • Trade fair & event organisation
  • Conception Workshops
Added value
  • Target group-optimized approach
  • Successful product & system launch in the retail trade
  • Increase in turnover & brand awareness
Services and support
  • Operational market support
  • Planning/implementation of trainings & coachings
  • Auditing
  • Field service coordination & route planning
  • Cross-selling
  • Initiation of brand cooperations
  • Provision / use of self-developed Field Force Management PEGASUS App
Added value
  • Personal support on site incl. equipment
  • Complete package – from planning to training execution – everything from a single source
  • Live tracking sales targets & efficient controlling through own app
  • Increase in employee competence in the retail sector


Norman Eichelberger

Norman Eichelberger

Consultant with know-how in project management, analysis & reporting

Sebastian Boer

Sebastian Boer

Senior Consultant with know-how in project management & marketing strategies

Daniel Sedlacek

Daniel Sedlacek

Head of Marketing & Sales

Sabine Straßberger

Sabine Straßberger

Senior Consultant with expertise in sales management, resource & milestone planning


Growth market caravanning – New ways in sales and afersales.

With the noticeably rising demand for recreational vehicles and the regionality in relation to vacation homes, there is far-reaching potential in the area of sales and after-sales to promote sustainable customer loyalty and align the business segments with the future needs of end customers.

Read more

Customer data – the most valuable resource of a company.

Data displays the most important raw material of the 21st century. No economic good will be of greater importance in the future than qualified data from customers. The company-internal collection and use of data, considering the GDPR, ensures sustainable sales success and reduces the costs for generating leads.

Read more

The future of the independent workshop – In conflict between personal customer contact and digitization.

What must an independent workshop do to remain competitive in the long term? What is the current position of smaller businesses in particular and what digitization measures are necessary to ensure future viability in rural areas as well? Which processes can be automated without losing personal customer contact and what kind of consulting services must an independent workshop offer today with regard to spare parts to be fitted?

These and other questions were addressed by the Munich Consulting Group in a field study in the region of Oberfranken/Oberpfalz, in which 51 smaller independent workshops were asked to assess the current situation.

Show all


Get in touch.

How can we support you and your company? Please contact us!

Your direct line to MCG

Daniel Sedlacek

Daniel Sedlacek
Head of Marketing & Sales

Phone: +49 89 383 46 89 0

Please choose an address.
Please enter your surname.
Please enter your email address.
Please enter a message.
Please select the checkbox.

Fields marked with * are mandatory fields.

Your browser is out-of-date!

Update your browser in order that our website is shown in the best possible way.
Update your browser now!