Marketing & Sales.
We create performance in sales.

Marketing & Sales.

The development and strengthening of our own brand is an important building block for differentiation from our competitors in the market and for sustainable corporate success. Retail and sales in particular offer great potential for this. However, due to time pressure, capacity bottlenecks and a lack of know-how, it is often the case that retailers do not develop or take sensible optimisation measures. The result is that this potential is not fully exploited.

For example, new product launches, such as new IT or POS systems, are only transmitted by decision-makers via a written concept idea, which is ultimately not implemented or only partially implemented in the retail sector. This untapped potential not only costs you as an entrepreneur money, but also weakens your brand.

We can support you in optimising your trade, increasing your (sales) success and customer satisfaction and making your marketing even more efficient – strategically, operationally, directly on site and always to the extent that you need our support.

What we do.

We develop individual strategies, operationalise them, bring your (product) ideas from paper to reality and support you in market and trade development. We always pay special attention to your customers and the increase of customer satisfaction, because this is decisive for every company’s success. Our project management team will also be happy to provide you with personal on-site support, as we believe that close cooperation delivers exactly the results you and we want.
We always focus on your goals, your (sales) success, help you to understand your target group and are the strong implementer at your side.

We are your expert for market and trade development.

Who we work for.

Our services are aimed at all companies in all sectors with a need for support in optimising their trade and developing forward-looking strategies – both medium-sized companies and corporate groups (with a focus on the automotive industry). Whether you need special support depending on the situation or regularly introduce new products – we are completely geared to your individual needs.

We support you in optimising your trade.

How we work.

Our team consists of experts from the following disciplines: Marketing & Sales, marketing communication and product strategy. Our many years of experience in implementing complex projects and managing international project teams as well as our interdisciplinary thinking enable us to develop creative solutions and individual strategies. We offer you a full service package as well as support for a special part of the way.

Our work is interdisciplinary, solution-oriented and individual.


Services and support
  • Portfolio analysis
  • Pricing
  • Process optimisation
  • Customer satisfaction analysis
  • Market analysis
  • Conception of sales strategy
  • Potential analysis
Added value
  • Exploiting untapped potential
  • Efficient process structures
  • Effective capacity utilisation
Services and support
  • Interface management
  • Market & Trade Development
  • Product marketing
  • B2B & B2C Communication
  • Monitoring & Reporting
  • Trade fair & event organisation
  • Conception Workshops
Added value
  • Target group-optimized approach
  • Successful product & system launch in the retail trade
  • Increase in turnover & brand awareness
Services and support
  • Operational market support
  • Planning/implementation of trainings & coachings
  • Auditing
  • Field service coordination & route planning
  • Cross-selling
  • Initiation of brand cooperations
  • Provision / use of self-developed Field Force Management PEGASUS App
Added value
  • Personal support on site incl. equipment
  • Complete package – from planning to training execution – everything from a single source
  • Live tracking sales targets & efficient controlling through own app
  • Increase in employee competence in the retail sector


Michael Sprang

Michael Sprang

Consultant with focus on professionalization in the retail sector

Alexandra Zöllner

Alexandra Zöllner

Consultant with focus on corporate & brand communication

Daniel Sedlacek

Daniel Sedlacek

Head of Marketing & Sales

Lisa Ribka

Lisa Ribka

Junior Consultant with focus on project organisation & product marketing


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Get in touch.

How can we support you and your company? Please contact us!

Your direct line to MCG

Daniel Sedlacek

Daniel Sedlacek
Head of Marketing & Sales

Phone: +49 89 383 46 89 0

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