Focus on the customer
Customer centricity is no longer just a buzz word for agile companies, it starts to be a lived practice. The more information about a customer is available, the easier it is to derive its preferences and align business activities accordingly. Data is the basis for meaningful content, personalized addresses and customer-oriented marketing concepts. The customer wants to be understood and heard. This ultimately leads to a strengthened customer relationship and lasting trust in the brand.
Efficient data management – future economic success
There are various ways to collect data from customers: from a simple newsletter, to social media activities, to an attractive lottery. By providing goodies, customers are often more willing to provide their data. However, the collection is only one part of the overall data management. The cross-departmental provision and targeted use of data are essential for increasing efficiency. Automations pick up the data, reduce spending on marketing and sales, diversify the target group and enable personalized customer contact. Content management systems help to manage, keep information up-to-date and synchronize data. It is important to make the right choice, according to the current and future needs of the company.