Data displays the most important raw material of the 21st century. No economic good will be of greater importance in the future than qualified data from customers. The company-internal collection and use of data, considering the GDPR, ensures sustainable sales success and reduces the costs for generating leads.Read more
What must an independent workshop do to remain competitive in the long term? What is the current position of smaller businesses in particular and what digitization measures are necessary to ensure future viability in rural areas as well? Which processes can be automated without losing personal customer contact and what kind of consulting services must an independent workshop offer today with regard to spare parts to be fitted?
These and other questions were addressed by the Munich Consulting Group in a field study in the region of Oberfranken/Oberpfalz, in which 51 smaller independent workshops were asked to assess the current situation.Download
How can audits take place when general exit and travel restrictions apply? To ensure that the evaluation of processes, structures and guidelines against the required standards in companies and their environment can continue to be carried out during the Corona period, an implementation had to be developed in a short time without the presence of the auditor on site.Read more
Today, good customer service is one of the most important factors in winning and keeping customers. It is therefore essential to make the customer experience as positive as possible and to improve it continuously. One way of doing this could be to automate customer support by means of a chat bot.Read more
The new technology of autonomous driving holds great potential for drivers. The driving time in the car can be used freely to reach the destination in comfort. But many drivers have doubts about the safety of self-driving cars. Car manufacturers see a solution to the trust problem in the interface design in the vehicle interior.Read more
A change in design law should allow third-party manufacturers to reproduce visible spare parts. A transitional period provided for by law could make the whole process a lengthy one.Read more
Geomarketing analyzes current and potential markets according to spatial structures in order to plan and measurably control product sales more effectively. Geomarketing thus expands the classic marketing mix of product, price, distribution and communication to include geographical consideration.Read more
The market expectations of independent garages for their parts suppliers have risen significantly in recent years: Ideally, they expect to be able to order original parts from one central location across all brands and then receive the parts together as quickly as possible.Read more
“Knowledge” as a proven, future competitive advantage requires an increasing demand for high-quality, efficient and cost-effective training measures (process and product) in the online and offline area.Read more
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