The understanding of brands has changed enormously in recent years due to the ubiquitous digitalization. Successful brands succeed in inspiring their customers and/or employees by establishing a strong emotional connection between themselves and their target group beyond the actual benefit. But why do people identify more with some brands and less with others? And how can you develop your own brand into a beloved brand, i.e. a love brand?
In her latest book “My Love Brand”, marketing expert Dr. Silvia Danne presents answers to these and other questions and, with new approaches such as Marketing 4.0, gives valuable and innovative impulses on how to turn customers and employees into brand ambassadors.
The Munich Consulting Group has already evolved from a regional start-up to an internationally active love brand. With its corporate philosophy of approaching every task with professionalism and composure and always treating clients as equals in a spirit of partnership, the Munich Consulting Group has built up an excellent reputation and long-standing client relationships based on partnership.
We are delighted that our approach to the market has been recognized and included as best practice in Dr. Silvia Danne’s publication “My Love Brand”.
Further information about Dr. Silvia Danne: www.drdanne.de
Order the publication “My Love Brand” under: www.amazon.de/dp/3981972503