At a time when performance is often equated with pressure and competition, the Peak Performer Stiftung is sending a powerful message: it shows that effort can be enjoyable – and that peak performance is not only achieved in sports or at work, but also in our interactions with one another.
As a non-profit initiative, it brings together personalities from the worlds of sport and business to teach children and young people values that will make them strong for life.
The foundation was established by Dr. Christian Grams, founder and managing director of the Munich Consulting Group. As the initiator and managing partner of the Peak Performer Stiftung, he combines economic expertise with social commitment – and is fully committed to the vision of empowering young people.
The Peak Performer Stiftung was founded by around 40 top performers, including Olympic champions, entrepreneurs, and visionaries. Their common goal is to encourage young people to discover their own strengths and enjoy working on themselves. The foundation is organized as a non-profit limited liability company and pursues exclusively social purposes with projects that touch and move people.
As patron, Magdalena Neuner, two-time Olympic champion and multiple world champion in biathlon, supports the foundation with great passion. She not only contributes her fame, but also her personal conviction: to show children that achievement can be fun – and that it can help them grow.
Performance is not an end in itself. It is an expression of self-efficacy, team spirit, and the desire to make a difference. The foundation shows children that it can be fulfilling to work hard – when you are supported, when you grow together, and when you realize: I can achieve something. This feeling is at the heart of our work.
The Peak Performer Stiftung stands for a new kind of performance culture: personal, collaborative, courageous. Our work is based on four core values that we live by – and seven principles that we pass on. We cater to all children and young people – regardless of their background, talent, or previous athletic experience. Because peak performance doesn’t start with a trophy, but with an attitude.
We treat each other as equals. Every person counts. Every child is seen.
We help without asking questions. Because solidarity makes us strong.
We create spaces where you can simply be yourself.
We celebrate commitment and progress – not perfection.
These values shape our camps, our encounters, and the way we interact with each other. They make it clear that achievement is not a privilege for the few, but an opportunity for everyone.
Our principles are not just theory – they are lived out in practice. Children learn the following with us:
These principles provide guidance – not only in sports, but in life. They show that anyone can be a peak performer. Not because they are better than others, but because they are willing to believe in themselves and be there for others.
Our projects are not about teaching, but about experience. Children climb, play, tinker, laugh – and in the process learn what it means to work hard, persevere, and be there for one another. We believe that those who experience joy in achievement carry this attitude with them throughout their lives.
Our Kids Camps are at the heart of the foundation. Here, children experience genuine community, exciting challenges, and inspiring role models. Whether it’s soccer, biathlon, or a craft project, the focus is always on creating something together and discovering that they can do more than they thought.
“We let them feel that it’s fun to achieve something.”
Our vision is a society in which children are courageous, set goals for themselves, and work toward them with enthusiasm. We want achievement to be viewed positively again – as an expression of self-confidence, team spirit, and responsibility. And we want every child to have the opportunity to experience this.
Whether as a donor, sponsor, or volunteer supporter, every contribution counts. Help us teach children values that will make them strong for life. Become part of our network and support the top performers of tomorrow.
www.peak-performer-stiftung.de
