Discover current insights into the Commercial Excellence department.

Insights.

Success Factor for Branded Goods: Increasing Sales and Market Retention Through Tailored Strategies.

In a globalized world, brands are more than ever challenged to position their products in a brand-appropriate and targeted manner internationally. Annual Service Level Agreements (SLAs) play a crucial role in this process, as they enable structured planning and continuous adaptation. These agreements cover sales targets, marketing activities, budget planning, and communication measures, ensuring a holistic strategic alignment with focus markets.

Communication Strategies as the Key to Sustainable Customer Relationships.

In today's increasingly digitalized world, communication strategies are pivotal to a company's success. The modern customer journey encompasses numerous touchpoints—moments when customers interact with a business, whether through digital channels like websites and social media, via phone with customer service, or in physical retail locations. Each touchpoint presents a valuable opportunity to build trust, create positive experiences, and strengthen customer loyalty.

Diverse project management: agile, classic, hybrid & digital.

Structure vs. flexibility; long-term planning vs. short-term sprints – classic or agile project management. The pros and cons of both methods are most likely already well known. But what does this mean in concrete terms for the practical application? When does which management approach make the most sense? Here you can read, among other things, which trends are important in this context and which key factors matter now.

Digital workshop processes in the car dealership.

The trend towards digital and transparent processes continues to grow in all industries and is now increasingly reaching German car dealerships. When people think of digital processes in car dealerships, they think primarily of car diagnostic equipment or electronic repair support systems. Fully digital service processes, measuring the capacity utilisation in the workshop as well as online appointment booking and transparent tracking of the repair status for the customer are not yet part of the focus of the German dealership organisations. Digitalisation therefore still has enormous potential within the German car dealership landscape.

The use of chatbots in the car dealership.

Today, good customer service is one of the most important factors in winning and keeping customers. It is therefore essential to make the customer experience as positive as possible and to improve it continuously. One way of doing this could be to automate customer support by means of a chat bot.