The EU Packaging and Packaging Waste Regulation, Regulation (EU) 2025/40, entered into force on 11 February 2025 and will generally apply from 12 August 2026. For many companies, the key question is not only which requirements the PPWR contains. What matters above all is which role they take on in the supply chain and which obligations follow from that in practice.
In conversations with companies, we keep hearing the same questions. Are we a producer, manufacturer, importer or distributor? Which requirements apply to us first? Which data must be available in a reliable and structured way by August 2026?
Concrete classification only becomes possible in the context of the individual company.
Where many companies are currently getting stuck.
The PPWR is known. What is more difficult is assessing it in the specific business context. Roles, obligations and data requirements cannot be read in isolation. They result from products, packaging, supply chains, responsibilities and the evidence already available.
At the same time, companies need to understand the regulatory requirements and assess what those requirements mean for packaging practice, data availability and internal responsibilities. Simply reading the regulation therefore does not yet provide a reliable basis for action.
Regulation and packaging practice need to come together.
What to expect in the webinar.
In the webinar, we will look together with Packaging Strategy Lab at typical real-world business scenarios. The focus is on one central question: what does the PPWR actually mean for your company in practice?
We will show which roles the PPWR defines, which obligations arise from them and which data should be available in a structured way by August 2026. We will also discuss where typical gaps arise in practice and which next steps companies should now take in a meaningful way.
Reliable orientation comes from two perspectives.
Our experts in the webinar.
Justus Hoffmann from Munich Consulting Group explains the regulatory requirements of the PPWR and shows which roles, obligations and responsibilities companies should keep in view.
Felix Gass from Packaging Strategy Lab adds the perspective of packaging strategy and packaging practice.
This creates an assessment that brings together regulatory requirements and practical implementation.
Who the webinar is relevant for.
The webinar is aimed at companies that develop, use, procure or place packaging on the market. It is particularly relevant for Product Compliance & Regulatory Affairs, Packaging & Product Development, Purchasing & Supplier Management, Quality Management, Sustainability & Environmental Management, as well as Technical Management.
Clarity begins where requirements become concrete.
