Customer & Business Solutions.
Holistic sales strategies with a focus on loyal customer relationships.

Customer & Business Solutions.

We accompany our clients in the development and implementation of comprehensive sales strategies to build long-term, loyal customer relationships and ensure lasting business success.
Our expertise includes both the optimisation of customer retention and post-purchase experience, as well as the organisation of your sales structures.

We support you in creating differentiated competitive advantages and in designing customer-oriented business processes efficiently. We respond quickly to changing market conditions and help to achieve your strategic goals by retaining your customers long-term.

Services.

A portfolio analysis helps strategically refine your product and service offerings by pinpointing market needs, assessing competition, and understanding target audiences. This process ensures optimal resource allocation, unlocking market potential and sustaining a competitive edge.

How Customer & Business Solutions supports you:

Understanding Market Preferences: We help you uncover what matters most to your target audience, enabling you to tailor your portfolio to meet their evolving needs.

Conducting Competitor Assessments: Our in-depth competitor analysis reveals key insights about direct and indirect rivals in your market landscape, helping you spot gaps and define your unique position in the market.

Refining Target Group Strategies: Whether local or international, we assist in identifying audience-specific needs and adapting strategies to maximise your reach and impact.

Analysing sales workflows is essential to identify inefficiencies and uncover opportunities for improvement. By optimising these processes, we help boost productivity, eliminate bottlenecks, and ensure smarter allocation of resources. With our support, you can achieve more accurate sales forecasts, increased revenue, and a stronger market position.

How Customer & Business Solutions supports you:

Identifying Growth Opportunities: We pinpoint inefficiencies in your sales processes and resolve them to create a seamless and more effective operation.

Enabling Data-Driven Decisions: Through advanced dashboards and precise forecasting, we provide the insights needed to make forward-looking, well-informed sales decisions.

Enhancing Sales Monitoring: Our trend analyses enable you to adapt strategies proactively, giving you optimal control over your sales trajectory.

Analysing aftersales processes enables the identification and targeted improvement of weaknesses in customer care, resulting in increased customer satisfaction. This, in turn, bolsters customer retention and fosters long-term loyalty, securing sustainable business success.

How Customer & Business Solutions supports you:

Unlocking Customer Retention Potential: We develop bespoke strategies to maximise opportunities for long-term customer retention.

Refining Aftersales Strategies: Through tailored aftersales concepts, we optimise your processes to deliver sustainable improvements in customer satisfaction.

Strengthening Customer Loyalty: Our excellent aftersales processes strengthen loyalty and help establish enduring business relationships.

A focused sales strategy facilitates efficient entry into international markets and maximises revenue through bespoke approaches such as bonus programmes, product portfolio adjustments, and impactful marketing campaigns. We enable you to unlock your full sales potential, ensuring sustainable growth and a strong competitive edge.

How Customer & Business Solutions supports you:

Bonus Programs & Incentives: We design and implement tailored bonus programs and incentive systems to boost sales performance.

Product Portfolio Alignment: Our experts customise your product portfolio to align with regional market demands, maximising its success.

Up-Selling & Cross-Selling: We implement targeted up-selling and cross-selling strategies to efficiently maximise your revenue.

Campaign Planning & Execution: Our targeted planning and execution of marketing campaigns effectively support your sales goals.

Targeted customer education and training elevate the customer experience (CX) by equipping employees to better understand and effectively address customer needs. This leads to increased satisfaction, stronger loyalty, and lasting business success.

How Customer & Business Solutions supports you:

Customer Experience Management: We craft customised CX strategies and implement cutting-edge CX technologies to deliver sustainable improvements in the customer experience.

Customer Journey Mapping: By analysing and optimising the entire customer journey, we ensure a consistent experience at every touchpoint.

Employee Training: Our tailored training programmes empower employees with the skills needed to significantly enhance customer satisfaction and build stronger relationships.

Effective communication strategies ensure that messages are conveyed clearly and consistently, fostering trust and transparency with both customers and stakeholders. With our expertise, we empower you to sustainably enhance customer satisfaction.

How Customer & Business Solutions supports you:

Developing Communication Plans: We design bespoke communication strategies, including crisis communication plans, to ensure your messages are clear, targeted, and impactful.

Complaint Management: We assist in establishing and implementing efficient complaint management processes to address customer concerns promptly and professionally.

Effective project management ensures the successful planning and execution of projects by optimising resource allocation and proactively mitigating risks. By managing and overseeing your projects, we guarantee their success.
As certified and experienced project managers (IPMA, SCRUM) we provide expert guidance on agile and hybrid project management approaches.

How Customer & Business Solutions supports you:

Comprehensive Project Management: We take full responsibility for the planning, execution, and control of your projects, ensuring their success at every stage.

Precise Project Oversight: With meticulous management, we ensure your projects are delivered on time, within budget, and to the highest standards.

Effective product management warrants that products are globally marketable while being precisely adapted to the needs of individual markets. This approach not only enhances market acceptance but also maximises sales by tailoring products to local requirements.

How Customer & Business Solutions supports you:

Global Product Management: We ensure the international marketability of your products and provide expert support for successful market launches.

Adapting To Local Markets: Our team refines your product offerings to align with the unique demands and preferences of specific regions.

Our Approach.

Tailored strategies for individual needs.

References.

Insights.

Success Factor for Branded Goods: Increasing Sales and Market Retention Through Tailored Strategies.

In a globalized world, brands are more than ever challenged to position their products in a brand-appropriate and targeted manner internationally. Annual Service Level Agreements (SLAs) play a crucial role in this process, as they enable structured planning and continuous adaptation. These agreements cover sales targets, marketing activities, budget planning, and communication measures, ensuring a holistic strategic alignment with focus markets.

Read more

Communication Strategies as the Key to Sustainable Customer Relationships.

In today's increasingly digitalized world, communication strategies are pivotal to a company's success. The modern customer journey encompasses numerous touchpoints—moments when customers interact with a business, whether through digital channels like websites and social media, via phone with customer service, or in physical retail locations. Each touchpoint presents a valuable opportunity to build trust, create positive experiences, and strengthen customer loyalty.

Read more

Diverse project management: agile, classic, hybrid & digital.

Structure vs. flexibility; long-term planning vs. short-term sprints – classic or agile project management. The pros and cons of both methods are most likely already well known. But what does this mean in concrete terms for the practical application? When does which management approach make the most sense? Here you can read, among other things, which trends are important in this context and which key factors matter now.

Read more
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Get in touch.

How can we support you and your company? Please contact us!

Your direct line to MCG

Beate Baudrexl

Beate Baudrexl
Manager

Phone: +49 89 383 46 89 0
Email:

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